Secret Frequency is the music-related scratch pad of Candace Shaw.

Candace has worked in the music industry for almost 20 years, as a booker and promoter, posterer, merch girl, gear-lugger, grant writer, videographer/photographer, late-night campfire whiskey drinker, late-night conference whiskey drinker, committee sitter-onner, singer, promo consultant, festival Artistic Director, Executive Director, whipping boy, juror for grants and awards, Emcee, enthusiastic fan, first person on the dancefloor, destroyer of dreams and breaker of hearts.

Some of those roles have even paid.

Listening to 2012 Festival Submissions: Part 3

Listening to 2012 Festival Submissions: Part 3

I get hundreds of submissions to the Peterborough Folk Festival every year, and this year I’ve decided to capture my favourites in a series of posts. You can read Part 1 here, and Part 2 here. Here’s a list of artists who I listened to who caught my positive attention for one reason or another; being included […]

Listening to 2012 Festival Submissions: Part 2

Listening to 2012 Festival Submissions: Part 2

I get hundreds of submissions to the Peterborough Folk Festival every year, and this year I’ve decided to capture my favourites in a series of posts. You can read Part 1 here. Here’s a list of artists who I listened to who caught my positive attention for one reason or another; being included in this list […]

Music Marketing Web Seminar

Music Marketing Web Seminar

Monday, November 26, 2012, 6:30pm EST – Online! Register now on Eventbrite! Members of Folk Alliance International, Folk Music Canada, the Ontario Council of Folk Festivals and Manitoba Music can receive $5 off the seminar price with their promo code. What goes in a bio, and what doesn’t? How do you approach bookers? Does your […]

Listening to 2012 Festival Submissions: Part 1

Listening to 2012 Festival Submissions: Part 1

I’m entering my sixth and final year as the Artistic Director for the Peterborough Folk Festival, August 24 – 26, 2012. It’s been an interesting job, full of astonishing discoveries of both very good and very bad music and insights into human character. We’ve come to that time of the year where I stare down the […]