Workshop: Band Promo 101 – Toronto

BAND PROMO 101 – A workshop to help you stop pissing off bookers and promoters and get more gigs.
Saturday, March 23, 12:30pm – 4:30pm
Trinity-St. Paul’s United Church and Centre for Faith, Justice and the Arts
This venue is physically-accessible.
The closest subway station is Spadina.
We encourage women, racialized people, LGBTQ people, to attend.

Workshop Fee $50; limited scholarships available.
Contact [email protected] for details


Promoters, Bookers, Agents, and Publicists may love your music, but may be quietly cursing you as they try to promote you. Do you have your promotional materials in place? Are they the right things? Do you know what you need? Do you know why it’s necessary or important? Regardless of your musical genre, there are tools that most bookers use to promote your gig, and that help them to help you find an audience.

Join us for a workshop that will help you to understand what you need, why you need it, and how best to format it so that it works for music bookers and promoters.


Candace Shaw is the Executive Director of Secret Frequency. A music booker since her teens, Candace has booked thousands of artists over her career, in coffee shops, bars, concert series, and festivals. She has been a juror for prizes and grants such as the JUNO Awards, FACTOR, the Canadian Folk Music Awards, the East Coast Music Awards, and more.

Workshop Fee $50; limited scholarships available. Contact [email protected] for details

This workshop funded in part by the Ontario Arts Council

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