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BAND PROMO 101 – A workshop to help you stop pissing off bookers and promoters and get more gigs.

Sunday, April 5, 12:30pm – 4:30pm EST (Toronto, Montreal, Iqaluit)

St. John’s 2:00pm
Halifax, Moncton, Charlottetown, St. John 1:30pm
Winnipeg 11:30am
Edmonton, Calgary, Saskatoon, Yellowknife 10:30am
Vancouver, Whitehorse 9:30am

Online workshop – please download Zoom at Zoom.us (free account required to use)

We encourage cis and trans women, trans men, Indigenous people, Racialized people, LGBTQ people, and anyone from an equity-seeking group to attend.

Workshop Fee PWYC; $50 suggested.

Contact [email protected] for details

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Promoters, Bookers, Agents, and Publicists may love your music, but may be quietly cursing you as they try to promote you. Do you have your promotional materials in place? Are they the right things? Do you know what you need? Do you know why it’s necessary or important? Regardless of your musical genre, there are tools that most bookers use to promote your gig, and that helps them to help you find an audience.

Join us for a workshop that will help you to understand what you need, why you need it, and how best to format it so that it works for music bookers and promoters.

Are you losing gigs because bookers take one look at your promo materials and decide you’re not the right fit? They may love your music, but decide you’ll be too much work to promote, or aren’t at the right place in your career. It’s time to step up your game, and stop making the mistakes that sometimes even established artists make – not giving bookers, promoters, publicists. and reviewers the things they need to make sure they can promote you.

Do you have any promo materials? Are they the right things? Do you know what you need? Do you know why it’s necessary or important? Regardless of your musical genre, there are tools that most bookers use to promote your gig, and that helps them to help you find an audience.

Join us for a workshop that will help you to understand what you need, why you need it, and how best to format it so that it works for music bookers and promoters.

Facilitator

Candace Shaw is the Executive Director of Secret Frequency. A music booker since her teens, Candace has booked (and paid) thousands of artists over her career, in coffee shops, bars, concert series, and festivals. In Peterborough, she has served as the Artistic Director for the Peterborough Folk Festival (2007-2013), the Executive Director for Artsweek Peterborough (2011-2012), and the booker for the MoHo Music Review (The Montreal House, 2005-2007). She has been a juror for prizes and grants such as the JUNO Awards, FACTOR, the Canadian Folk Music Awards, the East Coast Music Awards, and more. She has hosted Band Promo 101 workshops since 2006, helping artists to learn what promoters need from them.

Workshop Fee $50; limited scholarships available. Contact [email protected] for details

This workshop funded in part by the Ontario Arts Council, and we are grateful for their support.

BUY TICKETS HERE

Secret Frequency is a not-for-profit organization working to make the music industry as cool as it pretends to be. Through education, advocacy, and research, we aim to help under-represented people within the industry succeed.

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