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  • NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine
    Articles,  Big Ideas

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016 /

    From a piece I wrote for Electric City Magazine: “The Canadian music industry is a diverse, varied place, but you wouldn’t know it from the endless parade of white guys with guitars wanking across the festival stages and conference panels of the nation. Over the past month, NXNE have been releasing the lineup for their Portlands festival, and the list, while appearing more racially diverse with the most recent release, is still very dude-heavy. With three women-fronted bands and one genderqueer artist out of 16 total acts released so far, I have to ask: where the fuck are the women, NorthBy?” Read the rest at Electric City Magazine.

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    Candace 0 Comments

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    Music City – A strategy

    April 7, 2016

    10 Things I Want Musicians to Know

    May 10, 2012

    Help Me Promote You

    October 10, 2012
  • Articles,  Big Ideas,  Events,  Ontario

    Music City – A strategy

    April 7, 2016 /

    The points I’ve included below – headlined ‘A Strategy for Music Peterborough‘ – was created with my hometown in mind, but swap out a few names and organizations and this would be useful in any city to frame the way you approach different sectors with a view to creating a cohesive push to highlight music (or, I think, almost any local art or cultural highlight) and create a Music City mentality. I’ve made a few edits from the original document to make explicit the sort of things that I take as a given, but which aren’t obvious to everyone (like gender parity, inclusion of racialized people, good working conditions, etc.). A…

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    Candace 0 Comments

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    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018
  • On not getting gigs or grants - ChocQuibTown at The Distillery District
    Articles,  Band Advice

    On not getting gigs or grants.

    July 30, 2015 /

    The work I do means saying “No” a lot more than “Yes.” Whether I’m working as a booker or jurying a grant or award, the ability to say no clearly, politely, and unequivocally is one of the most valuable skills I’ve developed. As AD of the Peterborough Folk Festival, I’d generally get about 700-1000 submissions from musical acts, and I’d have 25 or so slots to fill.  At minimum, I’d be listening, evaluating, and saying “No” 675 times to hopeful artists who’d poured their time, energy, sweat, and cash into their work.  The jury for Artsweek Peterborough ((A festival which I saved from certain death, restructured, and ran for 2 years.)) got…

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    Candace 4 Comments

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    Ideas: the difference between a folk festival and a music festival

    November 12, 2013

    A brief commentary on band websites and bios

    February 29, 2016

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013
  • Alys Robi
    Big Ideas

    Women in Music Database

    October 31, 2014 /

    One of the discussions that arose from the Women in Music at FMO meetup in October was that a lot of women in the industry are looking for other women to work with – as producers, as side players, etc.  It also seems to me that conferences and festivals who are asked or challenged on the issue of gender parity often say things like ‘We can’t find enough women to fill these spots.’ So with the aim of helping each other and promoting women in music, I’m gathering a database of women and the things they do in the music industry.  Paid or volunteer, it doesn’t matter; if you identify…

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    Candace 0 Comments

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    Some thoughts about - and a good, green idea for - Music Submissions

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016
    NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016
    My Rules - The Boxcar Boys

    My Rules

    April 29, 2014
  • Secret Frequency
    Articles,  Band Advice,  Events

    What goes in an EPK?

    October 15, 2014 /

    It’s Autumn, the time of year when an artist’s thoughts turn to next Summer’s gigs.  You’ve come off the road for the year, and you want to make sure that the promotional material that you’re putting out there is working for you.  And you’re thinking of creating – or re-assessing – an EPK. An Electronic Press Kit is a page on your website that provides resources for bookers, media, and technicians.  My theory is that a website, overall, is for personal interaction with fans, but the EPK page on your website is for your professional interactions. It’s for someone in a hurry who sees literally thousands of band sites and just wants…

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    Candace 0 Comments

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    2018 festival report card

    2018 Canadian Festival Report Card

    March 6, 2019

    10 Things I Want Musicians to Know

    May 10, 2012
    On not getting gigs or grants - ChocQuibTown at The Distillery District

    On not getting gigs or grants.

    July 30, 2015
  • My Rules - The Boxcar Boys
    Articles,  Big Ideas

    My Rules

    April 29, 2014 /

    I’ve been a music booker for a while now, ((People have even paid me to do it at places like The Montreal House, The Peterborough Folk Festival, Harbourfront Centre, and The Distillery Historic District.))  and over the years I’ve developed some guiding practices that govern most of what I do – something I think of as my rules for booking. I tend to stick to these rules because they work, and because whenever I’m unsure, I’ve got them to point to true north. Other bookers are their own people, and I neither expect that they’d adhere to this exact set of ideas nor do I think any of these are…

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    Candace 4 Comments

    You May Also Like

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018

    A brief commentary on band websites and bios

    February 29, 2016

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013
  • Ozere
    Artists,  Ontario

    Artist Spotlight: Ozere

    November 8, 2013 /

    For the duration of my life, guitars have driven almost all of the music around me.  Whether they be sensitive strummers or wailing rock gods, they’ve been sort-of inescapable.  And as I’ve moved through different jobs as a music booker, I’ve found my ears got kind-of worn-out on the guitar; even great players rarely catch my interest.  It often feels like the possibilities of the guitar have been explored, past the comfort of familiarity and straight on to dull repetition, especially in the Folk community. ((Sorry, dudes, it’s just… y’know. I still love a lot of guitar-playing acts; it just rarely gets me all excited to hear a new guitar-based…

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    Candace 1 Comment

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    Nuela Charles

    Artist Spotlight: Nuela Charles

    June 25, 2020

    Artist Spotlight: Riit

    April 30, 2020

    Artist Spotlight: Rakkatak

    May 28, 2020
  • Band Advice,  Events,  Ontario

    Folk Music Ontario Conference

    October 8, 2013 /

    The Folk Music Ontario Conference ((Formerly the Ontario Council of Folk Festivals!)) is an annual event that draws just under a thousand artists, presenters, and other music industry people to hang out together, jamming, learning, and talking music for four days every October.  It’s always a highlight of the year, a chance for bookers, promoters, writers, and DJs to hear some of the best emerging touring acts in one place over one weekend in one hotel. This year, the conference takes place in Mississauga, Ontario. Secret Frequency founder and writer Candace Shaw will be in all of her usual haunts at the conference – wherever there’s good music or good…

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    Candace 0 Comments

    You May Also Like

    On not getting gigs or grants - ChocQuibTown at The Distillery District

    On not getting gigs or grants.

    July 30, 2015

    A brief commentary on band websites and bios

    February 29, 2016
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
  • Artists,  Ontario

    Artist Spotlight: Raging Asian Women

    October 1, 2013 /

    This weekend I headed down to Yonge-Dundas Square to catch a little of the Small World Music Festival.  They had a terrific lineup, and one of my favourite live acts was playing – Raging Asian Women. Taiko drumming is a traditional Japanese form of performance where musicality and showmanship are both important, and RAW have it down.  The first time I saw them was years ago, at a conference, and I’d had no idea what to expect.  I’d seen and loved Taiko performances before, but nothing prepared me for the power of RAW. By the end of their performance, I had tears streaming down my face – not from sadness, but…

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    Candace 0 Comments

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    Artist Spotlight: The Galpines

    April 23, 2020
    Elisapie

    Artist Spotlight: Elisapie

    February 7, 2020
    Les Petites Nouveax

    Artist Spotlight: Les Petites Nouveax

    March 20, 2020
  • Artists,  Ontario

    Artist Spotlight: Euphonia

    September 18, 2013 /

    Over the weekend, I got an email from Richard Flohill, inviting myself and a handful of music-lovers out to Lula Lounge for a Monday night PWYC show. I hadn’t heard of the band, Euphonia, but the words Mozart-Mendelssohn-Haydn caught my eye, and Richard’s taste is pretty finely-honed, so I was in. I always feel a little sheepish admitting that I like Classical music; it’s sort-of the last frontier.  People tend to react like you’re putting on airs, as if Classical music were a high-brow art form that only people from a certain generation and income bracket enjoy.  But anyone paying any attention to music history can tell you that Classical…

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    Candace 0 Comments

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    Les Petites Nouveax

    Artist Spotlight: Les Petites Nouveax

    March 20, 2020

    Artist Spotlight: Raging Asian Women

    October 1, 2013
    SF ARTIST DATABASE

    A longish list of cis and trans women, trans men, and non binary artists and bands

    February 24, 2020
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We sing on a Secret Frequency

Secret Frequency (formerly Canadian Women Working in Music) is and education and advocacy not-for-profit dedicated to raising the profile of under-represented people within Canada’s music community – women, trans and non-binary folks, racialized and Indigenous people, and more.

We’d like the music community to be as awesome as it pretends to be.  We want it to be a safe, good place to party, to create, and to work.

We’re ready to rock the boat, even if it’s the boat that some of us are sitting in; no organization or individual should be above question or consequences.

If you don’t invite us to the table, we’ll show up anyway, and we’ll bring our own chair.

We produce the annual Canadian Festival Report Card, grading Gender representation on Festival stages, skills workshops, research, and more.  We aim to create initiatives with demonstrable, measurable impact, which are also accessible and modular, designed to be shared and implemented by other organizations.

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