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  • Some thoughts about - and a good, green idea for - Music Submissions
    Articles,  Band Advice,  Big Ideas,  Events

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016 /

    There was a time, 15 years ago, when the wealth of CDs that suddenly started coming my way, as a full-time booker at a dive bar, was exciting and fun. Opening packages mailed from across the country was exciting – who knew what fabulous undiscovered gem was lurking inside that yellow padded envelope? Now I find myself looking at CDs – or any physical media music submissions – with a sense of weariness. The thrill of discovery is still strong, but it’s sometimes overwhelmed by the knowledge that every CD and paper package represents a use of resources that isn’t very smart or justifiable. I know there are some bookers/DJs/industry…

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    Candace 0 Comments

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    Fuck Instrument Thieves - Hug_a_Guitar_by_MyCameraIsSuicidal

    Fuck Instrument Thieves

    February 22, 2014

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013

    Listening to 2012 Festival Submissions: Part 3

    June 3, 2013
  • Articles,  Big Ideas,  Events,  Ontario

    Music City – A strategy

    April 7, 2016 /

    The points I’ve included below – headlined ‘A Strategy for Music Peterborough‘ – was created with my hometown in mind, but swap out a few names and organizations and this would be useful in any city to frame the way you approach different sectors with a view to creating a cohesive push to highlight music (or, I think, almost any local art or cultural highlight) and create a Music City mentality. I’ve made a few edits from the original document to make explicit the sort of things that I take as a given, but which aren’t obvious to everyone (like gender parity, inclusion of racialized people, good working conditions, etc.). A…

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    Candace 0 Comments

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    On not getting gigs or grants - ChocQuibTown at The Distillery District

    On not getting gigs or grants.

    July 30, 2015

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
  • On not getting gigs or grants - ChocQuibTown at The Distillery District
    Articles,  Band Advice

    On not getting gigs or grants.

    July 30, 2015 /

    The work I do means saying “No” a lot more than “Yes.” Whether I’m working as a booker or jurying a grant or award, the ability to say no clearly, politely, and unequivocally is one of the most valuable skills I’ve developed. As AD of the Peterborough Folk Festival, I’d generally get about 700-1000 submissions from musical acts, and I’d have 25 or so slots to fill.  At minimum, I’d be listening, evaluating, and saying “No” 675 times to hopeful artists who’d poured their time, energy, sweat, and cash into their work.  The jury for Artsweek Peterborough ((A festival which I saved from certain death, restructured, and ran for 2 years.)) got…

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    Candace 4 Comments

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    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
    NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016
  • Folk Alliance International Showcase
    Events

    Folk Alliance International Showcase

    February 17, 2015 /

    We’re heading on down to Kansas City in February with 3,000 of our closest friends and folkies to the Folk Alliance International Conference.  Secret Frequency’s own Candace Shaw will be there, presenting a showcase room of Trad & International artists. Private showcases are the gem of music conferences; they are the late-night, hotel-room, no amplification opportunities for artists to play to a very, very intimate crowd – as many people who can cram into a hotel room.  The next room over, there’s another band showcasing, and on and on, filling two full floors of the hotel with music and promoters and DJs and more.  You’re up against If you can…

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    Candace 0 Comments

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    Secret Frequency

    What goes in an EPK?

    October 15, 2014

    Music Marketing Web Seminar

    October 19, 2012

    Ideas: the difference between a folk festival and a music festival

    November 12, 2013
  • Articles,  Big Ideas,  Uncategorized

    On the cult of genius.

    November 1, 2014 /

    The arts are full of abusive narcissists, people who are “soooo talented” that we’re told we have to overlook their bad behaviour and cherish their scarce genius. We have some prominent examples before us currently, but it plays out everywhere. These people are in every arts community, and they are endlessly destructive. They hoard resources and connections, they cut down their peers, they support no one but themselves.  Anyone who contradicts them is ostracized, shouted down, shut out. You don’t kiss the appropriate  ass, or – god forbid! – you offer an honest critical opinion of their work.  Suddenly you can’t access cheap rehearsal space,  you can’t find collaborators, you…

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    Candace 3 Comments

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    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013

    Ideas: the difference between a folk festival and a music festival

    November 12, 2013
  • Alys Robi
    Big Ideas

    Women in Music Database

    October 31, 2014 /

    One of the discussions that arose from the Women in Music at FMO meetup in October was that a lot of women in the industry are looking for other women to work with – as producers, as side players, etc.  It also seems to me that conferences and festivals who are asked or challenged on the issue of gender parity often say things like ‘We can’t find enough women to fill these spots.’ So with the aim of helping each other and promoting women in music, I’m gathering a database of women and the things they do in the music industry.  Paid or volunteer, it doesn’t matter; if you identify…

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    Candace 0 Comments

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    My Rules - The Boxcar Boys

    My Rules

    April 29, 2014
    NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016
    Some thoughts about - and a good, green idea for - Music Submissions

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016
  • Secret Frequency
    Articles,  Band Advice,  Events

    What goes in an EPK?

    October 15, 2014 /

    It’s Autumn, the time of year when an artist’s thoughts turn to next Summer’s gigs.  You’ve come off the road for the year, and you want to make sure that the promotional material that you’re putting out there is working for you.  And you’re thinking of creating – or re-assessing – an EPK. An Electronic Press Kit is a page on your website that provides resources for bookers, media, and technicians.  My theory is that a website, overall, is for personal interaction with fans, but the EPK page on your website is for your professional interactions. It’s for someone in a hurry who sees literally thousands of band sites and just wants…

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    Candace 0 Comments

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    Ideas: the difference between a folk festival and a music festival

    November 12, 2013

    Listening to 2012 Festival Submissions: Part 1

    March 4, 2012
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
  • Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz
    Articles,  Band Advice

    Musicians: It’s worth paying artists.

    September 17, 2014 /

    You’re a musician; you work hard to hone your craft, you practice, you rehearse, you write and re-write, you book your own gigs and manage your website and do your own promo, and when you make some money you plough it back into your work, upgrading your gear, fixing the car, paying rent on your rehearsal space. You’ll fiercely defend a musician’s right to get paid, making jokes – sometimes bitter – about driving $5000 in gear in a $500 car to a gig where you’re paid $50. You lament the culture of free music – people so used to downloading Kanye illegally that they forget that most musicians do not…

    read more
    Candace 9 Comments

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    NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016

    Listening to 2012 Festival Submissions: Part 3

    June 3, 2013

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013
  • My Rules - The Boxcar Boys
    Articles,  Big Ideas

    My Rules

    April 29, 2014 /

    I’ve been a music booker for a while now, ((People have even paid me to do it at places like The Montreal House, The Peterborough Folk Festival, Harbourfront Centre, and The Distillery Historic District.))  and over the years I’ve developed some guiding practices that govern most of what I do – something I think of as my rules for booking. I tend to stick to these rules because they work, and because whenever I’m unsure, I’ve got them to point to true north. Other bookers are their own people, and I neither expect that they’d adhere to this exact set of ideas nor do I think any of these are…

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    Candace 4 Comments

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    10 Things I Want Musicians to Know

    May 10, 2012

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
  • Fuck Instrument Thieves - Hug_a_Guitar_by_MyCameraIsSuicidal
    Articles

    Fuck Instrument Thieves

    February 22, 2014 /

    A lot of my friends and acquaintances are musicians, and so fairly regularly I see notices crop up on forums and social media about stolen musical instruments.  Every damn time, it makes my blood boil. Any performance-level instrument is worth a few hundred dollars, at the very least – most a lot more than that.  Depending on quality, age, and customization, they can be worth much more – easily thousands of dollars.  So I understand why it’s tempting for the sticky-fingered, desperate, or unethical person to grab a guitar and go, heading to Craigslist or shady pawnshops to offload their ill-gotten beauties. ((I’ll admit sympathy for some thieves, based purely…

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    Candace 0 Comments

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    Ideas: the difference between a folk festival and a music festival

    November 12, 2013

    A brief commentary on band websites and bios

    February 29, 2016

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018
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We sing on a Secret Frequency

Secret Frequency (formerly Canadian Women Working in Music) is and education and advocacy not-for-profit dedicated to raising the profile of under-represented people within Canada’s music community – women, trans and non-binary folks, racialized and Indigenous people, and more.

We’d like the music community to be as awesome as it pretends to be.  We want it to be a safe, good place to party, to create, and to work.

We’re ready to rock the boat, even if it’s the boat that some of us are sitting in; no organization or individual should be above question or consequences.

If you don’t invite us to the table, we’ll show up anyway, and we’ll bring our own chair.

We produce the annual Canadian Festival Report Card, grading Gender representation on Festival stages, skills workshops, research, and more.  We aim to create initiatives with demonstrable, measurable impact, which are also accessible and modular, designed to be shared and implemented by other organizations.

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