Secret Frequency – Music, Community, and Ideas

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  • About
  • Canadian Festival Report Card
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Artists, Ontario

Artist Spotlight: Evangeline Gentle

Rich, sweet, and lush with vibrato. These are only a few of the unmistakable qualities that constitute Evangeline Gentle’s fervent timbre. But make no mistake; they are more than an…

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June 4, 2020
Events

Folk Alliance International Showcase

We’re heading on down to Kansas City in February with 3,000 of our closest friends and folkies to the Folk Alliance International Conference.  Secret Frequency’s own Candace Shaw will be…

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February 17, 2015
Artists, Quebec

Artist Spotlight: Lakes of Canada

I can’t remember where I first heard Lakes of Canada, but I feel as though in the last month or so, their name has come up a dozen or more…

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June 6, 2013
Events

The Check-In – August 2020

The Check-In is a weekly videohang/chat/networking session for women, trans, and non-binary folks in the music industry in August, 2020

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August 1, 2020
Artists, Manitoba

Artist Spotlight: Kelly Bado

With influences from her African heritage, la chanson française and American gospel, Kelly’s music crosses cultural barriers to bring people together in joy and hope. Striking vocals and uplifting melodies…

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April 16, 2020
  • MarieLynnHammond-photo-by-Kate-Morgan-Images-300x195
    Canadian Festival Report Card,  Uncategorized

    2016 Canadian Festival Report Card

    December 10, 2016 /

    For the past twenty years, the music industry has seen its stages dominated by men in most genres and scenes.  With the exceptions of the occasional women-focused festivals, like Lilith Fair, women have tended to see very little representation on stages, and nowhere is that more noticeable than at a festival, where sometimes hours can pass before a woman, a racialized person, or a member of the LGBTQ community walks on stage as a member of a band. With that in mind, we’ve been tallying up the numbers, and are presenting them below. This list is presented in the spirit of information-sharing – often, bookers and Artistic Directors don’t realize…

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    Candace 0 Comments

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    2019 festival report card

    The Big Count – 2019 Festival Report Card

    June 18, 2019

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018
    Eaglewood Folk Festival

    2015 Festival Report Card

    September 12, 2015
  • NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine
    Articles,  Big Ideas

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016 /

    From a piece I wrote for Electric City Magazine: “The Canadian music industry is a diverse, varied place, but you wouldn’t know it from the endless parade of white guys with guitars wanking across the festival stages and conference panels of the nation. Over the past month, NXNE have been releasing the lineup for their Portlands festival, and the list, while appearing more racially diverse with the most recent release, is still very dude-heavy. With three women-fronted bands and one genderqueer artist out of 16 total acts released so far, I have to ask: where the fuck are the women, NorthBy?” Read the rest at Electric City Magazine.

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    Candace 0 Comments

    You May Also Like

    Listening to 2012 Festival Submissions: Part 3

    June 3, 2013

    Help Me Promote You

    October 10, 2012
    Secret Frequency

    What goes in an EPK?

    October 15, 2014
  • Some thoughts about - and a good, green idea for - Music Submissions
    Articles,  Band Advice,  Big Ideas,  Events

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016 /

    There was a time, 15 years ago, when the wealth of CDs that suddenly started coming my way, as a full-time booker at a dive bar, was exciting and fun. Opening packages mailed from across the country was exciting – who knew what fabulous undiscovered gem was lurking inside that yellow padded envelope? Now I find myself looking at CDs – or any physical media music submissions – with a sense of weariness. The thrill of discovery is still strong, but it’s sometimes overwhelmed by the knowledge that every CD and paper package represents a use of resources that isn’t very smart or justifiable. I know there are some bookers/DJs/industry…

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    Candace 0 Comments

    You May Also Like

    Listening to 2012 Festival Submissions: Part 1

    March 4, 2012

    Listening to 2012 Festival Submissions: Part 3

    June 3, 2013

    10 Things I Want Musicians to Know

    May 10, 2012
  • Articles,  Big Ideas,  Events,  Ontario

    Music City – A strategy

    April 7, 2016 /

    The points I’ve included below – headlined ‘A Strategy for Music Peterborough‘ – was created with my hometown in mind, but swap out a few names and organizations and this would be useful in any city to frame the way you approach different sectors with a view to creating a cohesive push to highlight music (or, I think, almost any local art or cultural highlight) and create a Music City mentality. I’ve made a few edits from the original document to make explicit the sort of things that I take as a given, but which aren’t obvious to everyone (like gender parity, inclusion of racialized people, good working conditions, etc.). A…

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    Candace 0 Comments

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    On not getting gigs or grants - ChocQuibTown at The Distillery District

    On not getting gigs or grants.

    July 30, 2015
    Fuck Instrument Thieves - Hug_a_Guitar_by_MyCameraIsSuicidal

    Fuck Instrument Thieves

    February 22, 2014

    A brief commentary on band websites and bios

    February 29, 2016
  • Articles,  Band Advice

    A brief commentary on band websites and bios

    February 29, 2016 /

    I get a bit frustrated when I’m working to promote a band and they don’t have what I need in an easily-accessible format.  Considering that all promoters are looking for the same things from artists, it always boggles my mind a bit when I can’t find what I’m looking for an an artist’s site, or when their bio is so poorly-written that it’s unusable.   Remember when writing your bio that you’re talking to several audiences – fans, bookers/promoters, and media.  Make sure that what you’re writing would be interesting and useful to those audiences – are there descriptive sentences that reporters and promoters can use to tell their audiences…

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    Candace 0 Comments

    You May Also Like

    Fuck Instrument Thieves - Hug_a_Guitar_by_MyCameraIsSuicidal

    Fuck Instrument Thieves

    February 22, 2014

    10 Things I Want Musicians to Know

    May 10, 2012

    Listening to 2012 Festival Submissions: Part 3

    June 3, 2013
  • Eaglewood Folk Festival
    Canadian Festival Report Card

    2015 Festival Report Card

    September 12, 2015 /

    In 2015, two volunteers collected data on festival lineups in our second iteration of the Canadian Festival Report Card. This report graded Ontario festivals on gender parity on their stages. Here are the results: A    45% – 50%+ (2 festivals) Home County Music & Art Festival ON – 61.11% Summerfolk ON – 60% B    35% – 44% (3 festivals) Hillside Festival ON – 38.10% CityFolk ON – 37.84% Live From The Rock Festival ON – 36.84% C    25% – 34% (2 festivals) Eaglewood Folk Festival ON – 33.33% Mariposa Folk Festival ON – 30% D – 15% – 24% (1 festival) Northern Lights Festival Boreal ON –…

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    Candace 0 Comments

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    2017 Canadian Festival Report Card

    November 12, 2017

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018
    MarieLynnHammond-photo-by-Kate-Morgan-Images-300x195

    2016 Canadian Festival Report Card

    December 10, 2016
  • On not getting gigs or grants - ChocQuibTown at The Distillery District
    Articles,  Band Advice

    On not getting gigs or grants.

    July 30, 2015 /

    The work I do means saying “No” a lot more than “Yes.” Whether I’m working as a booker or jurying a grant or award, the ability to say no clearly, politely, and unequivocally is one of the most valuable skills I’ve developed. As AD of the Peterborough Folk Festival, I’d generally get about 700-1000 submissions from musical acts, and I’d have 25 or so slots to fill.  At minimum, I’d be listening, evaluating, and saying “No” 675 times to hopeful artists who’d poured their time, energy, sweat, and cash into their work.  The jury for Artsweek Peterborough ((A festival which I saved from certain death, restructured, and ran for 2 years.)) got…

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    Candace 4 Comments

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    Ideas: the difference between a folk festival and a music festival

    November 12, 2013
    Secret Frequency

    What goes in an EPK?

    October 15, 2014

    Music City – A strategy

    April 7, 2016
  • Folk Alliance International Showcase
    Events

    Folk Alliance International Showcase

    February 17, 2015 /

    We’re heading on down to Kansas City in February with 3,000 of our closest friends and folkies to the Folk Alliance International Conference.  Secret Frequency’s own Candace Shaw will be there, presenting a showcase room of Trad & International artists. Private showcases are the gem of music conferences; they are the late-night, hotel-room, no amplification opportunities for artists to play to a very, very intimate crowd – as many people who can cram into a hotel room.  The next room over, there’s another band showcasing, and on and on, filling two full floors of the hotel with music and promoters and DJs and more.  You’re up against If you can…

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    Candace 0 Comments

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    Secret Frequency

    What goes in an EPK?

    October 15, 2014
    The Conductor

    The Conductor – You’re Invited!

    March 13, 2020

    Workshop: What Bookers Want – Band Promo 101 ONLINE

    March 10, 2020
  • Articles,  Big Ideas,  Uncategorized

    On the cult of genius.

    November 1, 2014 /

    The arts are full of abusive narcissists, people who are “soooo talented” that we’re told we have to overlook their bad behaviour and cherish their scarce genius. We have some prominent examples before us currently, but it plays out everywhere. These people are in every arts community, and they are endlessly destructive. They hoard resources and connections, they cut down their peers, they support no one but themselves.  Anyone who contradicts them is ostracized, shouted down, shut out. You don’t kiss the appropriate  ass, or – god forbid! – you offer an honest critical opinion of their work.  Suddenly you can’t access cheap rehearsal space,  you can’t find collaborators, you…

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    Candace 3 Comments

    You May Also Like

    A brief commentary on band websites and bios

    February 29, 2016
    2018 festival report card

    2018 Canadian Festival Report Card

    March 6, 2019

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013
  • Alys Robi
    Big Ideas

    Women in Music Database

    October 31, 2014 /

    One of the discussions that arose from the Women in Music at FMO meetup in October was that a lot of women in the industry are looking for other women to work with – as producers, as side players, etc.  It also seems to me that conferences and festivals who are asked or challenged on the issue of gender parity often say things like ‘We can’t find enough women to fill these spots.’ So with the aim of helping each other and promoting women in music, I’m gathering a database of women and the things they do in the music industry.  Paid or volunteer, it doesn’t matter; if you identify…

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    Candace 0 Comments

    You May Also Like

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018

    Music City – A strategy

    April 7, 2016
    Some thoughts about - and a good, green idea for - Music Submissions

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016
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We sing on a Secret Frequency

Secret Frequency (formerly Canadian Women Working in Music) is and education and advocacy not-for-profit dedicated to raising the profile of under-represented people within Canada’s music community – women, trans and non-binary folks, racialized and Indigenous people, and more.

We’d like the music community to be as awesome as it pretends to be.  We want it to be a safe, good place to party, to create, and to work.

We’re ready to rock the boat, even if it’s the boat that some of us are sitting in; no organization or individual should be above question or consequences.

If you don’t invite us to the table, we’ll show up anyway, and we’ll bring our own chair.

We produce the annual Canadian Festival Report Card, grading Gender representation on Festival stages, skills workshops, research, and more.  We aim to create initiatives with demonstrable, measurable impact, which are also accessible and modular, designed to be shared and implemented by other organizations.

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