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  • BAND PROMO 101
    Events

    Workshop: Band Promo 101 – Toronto

    March 6, 2019 /

    BAND PROMO 101 – A workshop to help you stop pissing off bookers and promoters and get more gigs.Saturday, March 23, 12:30pm – 4:30pmTrinity-St. Paul’s United Church and Centre for Faith, Justice and the ArtsThis venue is physically-accessible. The closest subway station is Spadina.We encourage women, racialized people, LGBTQ people, to attend. Workshop Fee $50; limited scholarships available. Contact candace@secretfrequency.ca for details BUY TICKETS HERE Promoters, Bookers, Agents, and Publicists may love your music, but may be quietly cursing you as they try to promote you. Do you have your promotional materials in place? Are they the right things? Do you know what you need? Do you know why it’s…

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    Candace 0 Comments

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    Workshop: What Bookers Want – Band Promo 101 ONLINE

    March 10, 2020

    Music Marketing Web Seminar

    October 19, 2012
    Folk Alliance International Showcase

    Folk Alliance International Showcase

    February 17, 2015
  • Artists,  Big Ideas,  Canadian Festival Report Card

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018 /

    ETA: Because this is awesome, we’re creating an accessible database for Trans folks, Non-Gender-Binary folks, and Women to add themselves and/or their bands so that bookers can find them.  We launched it in Winter 2020; you can check it out here (and also add yourself or your band!).  All of the artists in this short list are also in the database! ETA 2: When this post was originally published in Spring 2018 on our old website, it generated 138 replies from members of the community, listing more than 600 artists and bands.  We’ve collected this information in the database above, and are looking for volunteer to help flesh out the…

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    Candace 0 Comments

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    Artist Spotlight: Lakes of Canada

    June 6, 2013
    Elisapie

    Artist Spotlight: Elisapie

    February 7, 2020

    Artist Spotlight: Riit

    April 30, 2020
  • Canadian Festival Report Card

    2017 Canadian Festival Report Card

    November 12, 2017 /

    The 2017 Festival Report Card is here! For the past twenty years, the music industry has seen its stages dominated by men in most genres and scenes.  With the exceptions of the occasional women-focused festivals, like Lilith Fair, women have tended to see very little representation on stages, and nowhere is that more noticeable than at a festival, where sometimes hours can pass before a woman, a racialized person, or an LGBTQ, Two-Spirited, or Gender Non-Binary person walks on stage as a member of a band. With that in mind, we’ve been tallying up the numbers, and are presenting them below. We’d like to give a huge thank you to…

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    Candace 0 Comments

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    2019 Canadian Festival Report Card

    2019 Canadian Festival Report Card

    January 21, 2020
    2019 festival report card

    The Big Count – 2019 Festival Report Card

    June 18, 2019
    MarieLynnHammond-photo-by-Kate-Morgan-Images-300x195

    2016 Canadian Festival Report Card

    December 10, 2016
  • MarieLynnHammond-photo-by-Kate-Morgan-Images-300x195
    Canadian Festival Report Card,  Uncategorized

    2016 Canadian Festival Report Card

    December 10, 2016 /

    For the past twenty years, the music industry has seen its stages dominated by men in most genres and scenes.  With the exceptions of the occasional women-focused festivals, like Lilith Fair, women have tended to see very little representation on stages, and nowhere is that more noticeable than at a festival, where sometimes hours can pass before a woman, a racialized person, or a member of the LGBTQ community walks on stage as a member of a band. With that in mind, we’ve been tallying up the numbers, and are presenting them below. This list is presented in the spirit of information-sharing – often, bookers and Artistic Directors don’t realize…

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    Candace 0 Comments

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    Canadian Festival Report Card

    2014 Canadian Festival Report Card

    September 12, 2014
    Eaglewood Folk Festival

    2015 Festival Report Card

    September 12, 2015

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018
  • NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine
    Articles,  Big Ideas

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016 /

    From a piece I wrote for Electric City Magazine: “The Canadian music industry is a diverse, varied place, but you wouldn’t know it from the endless parade of white guys with guitars wanking across the festival stages and conference panels of the nation. Over the past month, NXNE have been releasing the lineup for their Portlands festival, and the list, while appearing more racially diverse with the most recent release, is still very dude-heavy. With three women-fronted bands and one genderqueer artist out of 16 total acts released so far, I have to ask: where the fuck are the women, NorthBy?” Read the rest at Electric City Magazine.

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    Candace 0 Comments

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    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018
    Secret Frequency

    What goes in an EPK?

    October 15, 2014
    My Rules - The Boxcar Boys

    My Rules

    April 29, 2014
  • Some thoughts about - and a good, green idea for - Music Submissions
    Articles,  Band Advice,  Big Ideas,  Events

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016 /

    There was a time, 15 years ago, when the wealth of CDs that suddenly started coming my way, as a full-time booker at a dive bar, was exciting and fun. Opening packages mailed from across the country was exciting – who knew what fabulous undiscovered gem was lurking inside that yellow padded envelope? Now I find myself looking at CDs – or any physical media music submissions – with a sense of weariness. The thrill of discovery is still strong, but it’s sometimes overwhelmed by the knowledge that every CD and paper package represents a use of resources that isn’t very smart or justifiable. I know there are some bookers/DJs/industry…

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    Candace 0 Comments

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    My Rules - The Boxcar Boys

    My Rules

    April 29, 2014
    2018 festival report card

    2018 Canadian Festival Report Card

    March 6, 2019

    A brief commentary on band websites and bios

    February 29, 2016
  • Articles,  Big Ideas,  Events,  Ontario

    Music City – A strategy

    April 7, 2016 /

    The points I’ve included below – headlined ‘A Strategy for Music Peterborough‘ – was created with my hometown in mind, but swap out a few names and organizations and this would be useful in any city to frame the way you approach different sectors with a view to creating a cohesive push to highlight music (or, I think, almost any local art or cultural highlight) and create a Music City mentality. I’ve made a few edits from the original document to make explicit the sort of things that I take as a given, but which aren’t obvious to everyone (like gender parity, inclusion of racialized people, good working conditions, etc.). A…

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    Candace 0 Comments

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    Help Me Promote You

    October 10, 2012
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
    2018 festival report card

    2018 Canadian Festival Report Card

    March 6, 2019
  • Articles,  Band Advice

    A brief commentary on band websites and bios

    February 29, 2016 /

    I get a bit frustrated when I’m working to promote a band and they don’t have what I need in an easily-accessible format.  Considering that all promoters are looking for the same things from artists, it always boggles my mind a bit when I can’t find what I’m looking for an an artist’s site, or when their bio is so poorly-written that it’s unusable.   Remember when writing your bio that you’re talking to several audiences – fans, bookers/promoters, and media.  Make sure that what you’re writing would be interesting and useful to those audiences – are there descriptive sentences that reporters and promoters can use to tell their audiences…

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    Candace 0 Comments

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    10 Things I Want Musicians to Know

    May 10, 2012
    NXNE PRESENTS A SAUSAGE FESTIVAL - Electric City Magazine

    NXNE PRESENTS A SAUSAGE FESTIVAL

    July 8, 2016
    Secret Frequency

    What goes in an EPK?

    October 15, 2014
  • Eaglewood Folk Festival
    Canadian Festival Report Card

    2015 Festival Report Card

    September 12, 2015 /

    In 2015, two volunteers collected data on festival lineups in our second iteration of the Canadian Festival Report Card. This report graded Ontario festivals on gender parity on their stages. Here are the results: A    45% – 50%+ (2 festivals) Home County Music & Art Festival ON – 61.11% Summerfolk ON – 60% B    35% – 44% (3 festivals) Hillside Festival ON – 38.10% CityFolk ON – 37.84% Live From The Rock Festival ON – 36.84% C    25% – 34% (2 festivals) Eaglewood Folk Festival ON – 33.33% Mariposa Folk Festival ON – 30% D – 15% – 24% (1 festival) Northern Lights Festival Boreal ON –…

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    Candace 0 Comments

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    Canadian Festival Report Card

    2014 Canadian Festival Report Card

    September 12, 2014

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018
  • On not getting gigs or grants - ChocQuibTown at The Distillery District
    Articles,  Band Advice

    On not getting gigs or grants.

    July 30, 2015 /

    The work I do means saying “No” a lot more than “Yes.” Whether I’m working as a booker or jurying a grant or award, the ability to say no clearly, politely, and unequivocally is one of the most valuable skills I’ve developed. As AD of the Peterborough Folk Festival, I’d generally get about 700-1000 submissions from musical acts, and I’d have 25 or so slots to fill.  At minimum, I’d be listening, evaluating, and saying “No” 675 times to hopeful artists who’d poured their time, energy, sweat, and cash into their work.  The jury for Artsweek Peterborough ((A festival which I saved from certain death, restructured, and ran for 2 years.)) got…

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    Candace 4 Comments

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    Ideas: the difference between a folk festival and a music festival

    November 12, 2013

    Help Me Promote You

    October 10, 2012

    The Big Count 2018 – Canadian Festival Report Card

    April 27, 2018
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We sing on a Secret Frequency

Secret Frequency (formerly Canadian Women Working in Music) is and education and advocacy not-for-profit dedicated to raising the profile of under-represented people within Canada’s music community – women, trans and non-binary folks, racialized and Indigenous people, and more.

We’d like the music community to be as awesome as it pretends to be.  We want it to be a safe, good place to party, to create, and to work.

We’re ready to rock the boat, even if it’s the boat that some of us are sitting in; no organization or individual should be above question or consequences.

If you don’t invite us to the table, we’ll show up anyway, and we’ll bring our own chair.

We produce the annual Canadian Festival Report Card, grading Gender representation on Festival stages, skills workshops, research, and more.  We aim to create initiatives with demonstrable, measurable impact, which are also accessible and modular, designed to be shared and implemented by other organizations.

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