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  • On not getting gigs or grants - ChocQuibTown at The Distillery District
    Articles,  Band Advice

    On not getting gigs or grants.

    July 30, 2015 /

    The work I do means saying “No” a lot more than “Yes.” Whether I’m working as a booker or jurying a grant or award, the ability to say no clearly, politely, and unequivocally is one of the most valuable skills I’ve developed. As AD of the Peterborough Folk Festival, I’d generally get about 700-1000 submissions from musical acts, and I’d have 25 or so slots to fill.  At minimum, I’d be listening, evaluating, and saying “No” 675 times to hopeful artists who’d poured their time, energy, sweat, and cash into their work.  The jury for Artsweek Peterborough ((A festival which I saved from certain death, restructured, and ran for 2 years.)) got…

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    Candace 4 Comments

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    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013

    A brief commentary on band websites and bios

    February 29, 2016

    Help Me Promote You

    October 10, 2012
  • Secret Frequency
    Articles,  Band Advice,  Events

    What goes in an EPK?

    October 15, 2014 /

    It’s Autumn, the time of year when an artist’s thoughts turn to next Summer’s gigs.  You’ve come off the road for the year, and you want to make sure that the promotional material that you’re putting out there is working for you.  And you’re thinking of creating – or re-assessing – an EPK. An Electronic Press Kit is a page on your website that provides resources for bookers, media, and technicians.  My theory is that a website, overall, is for personal interaction with fans, but the EPK page on your website is for your professional interactions. It’s for someone in a hurry who sees literally thousands of band sites and just wants…

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    Candace 0 Comments

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    Some thoughts about - and a good, green idea for - Music Submissions

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016

    10 Things I Want Musicians to Know

    May 10, 2012

    Ideas: the difference between a folk festival and a music festival

    November 12, 2013
  • Fuck Instrument Thieves - Hug_a_Guitar_by_MyCameraIsSuicidal
    Articles

    Fuck Instrument Thieves

    February 22, 2014 /

    A lot of my friends and acquaintances are musicians, and so fairly regularly I see notices crop up on forums and social media about stolen musical instruments.  Every damn time, it makes my blood boil. Any performance-level instrument is worth a few hundred dollars, at the very least – most a lot more than that.  Depending on quality, age, and customization, they can be worth much more – easily thousands of dollars.  So I understand why it’s tempting for the sticky-fingered, desperate, or unethical person to grab a guitar and go, heading to Craigslist or shady pawnshops to offload their ill-gotten beauties. ((I’ll admit sympathy for some thieves, based purely…

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    Candace 0 Comments

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    Some thoughts about - and a good, green idea for - Music Submissions

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016

    Listening to 2012 Festival Submissions: Part 2

    June 3, 2013

    Music City – A strategy

    April 7, 2016
  • Ozere
    Artists,  Ontario

    Artist Spotlight: Ozere

    November 8, 2013 /

    For the duration of my life, guitars have driven almost all of the music around me.  Whether they be sensitive strummers or wailing rock gods, they’ve been sort-of inescapable.  And as I’ve moved through different jobs as a music booker, I’ve found my ears got kind-of worn-out on the guitar; even great players rarely catch my interest.  It often feels like the possibilities of the guitar have been explored, past the comfort of familiarity and straight on to dull repetition, especially in the Folk community. ((Sorry, dudes, it’s just… y’know. I still love a lot of guitar-playing acts; it just rarely gets me all excited to hear a new guitar-based…

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    Candace 1 Comment

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    SF ARTIST DATABASE

    A longish list of cis and trans women, trans men, and non binary artists and bands

    February 24, 2020

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018
    Les Petites Nouveax

    Artist Spotlight: Les Petites Nouveax

    March 20, 2020
  • Band Advice,  Events,  Ontario

    Folk Music Ontario Conference

    October 8, 2013 /

    The Folk Music Ontario Conference ((Formerly the Ontario Council of Folk Festivals!)) is an annual event that draws just under a thousand artists, presenters, and other music industry people to hang out together, jamming, learning, and talking music for four days every October.  It’s always a highlight of the year, a chance for bookers, promoters, writers, and DJs to hear some of the best emerging touring acts in one place over one weekend in one hotel. This year, the conference takes place in Mississauga, Ontario. Secret Frequency founder and writer Candace Shaw will be in all of her usual haunts at the conference – wherever there’s good music or good…

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    Candace 0 Comments

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    Secret Frequency

    What goes in an EPK?

    October 15, 2014
    Musicians: It's worth paying artists - Chris Culgin CD - album art by Brendon Mroz

    Musicians: It’s worth paying artists.

    September 17, 2014
    Some thoughts about - and a good, green idea for - Music Submissions

    Some thoughts about – and a good, green idea for – Music Submissions

    April 22, 2016
  • Articles,  Events,  Ontario

    Ideas: A small-town musical roadshow

    October 3, 2013 /

    Ideas is a series talking about the communities, people, and ideas surrounding the music and culture industries. I love Ontario’s small towns; I grew up in one, a tiny village called Keene that, even today, is home to only about 500 people.  I’ve got no illusions about small-town life – it can be stifling and tortuous, especially for a young woman with unusual tastes who doesn’t fit in.  But there’s lots to be said for their sometimes-fading charms; heritage downtowns, odd little shops, idiosyncratic bits of architecture.  They’re monuments to a time when our country was more sparsely populated but prosperous, when travel was slower, and when even a small…

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    Candace 3 Comments

    You May Also Like

    Listening to 2012 Festival Submissions: Part 3

    June 3, 2013

    Ideas: the difference between a folk festival and a music festival

    November 12, 2013
    On not getting gigs or grants - ChocQuibTown at The Distillery District

    On not getting gigs or grants.

    July 30, 2015
  • Artists,  Ontario

    Artist Spotlight: Raging Asian Women

    October 1, 2013 /

    This weekend I headed down to Yonge-Dundas Square to catch a little of the Small World Music Festival.  They had a terrific lineup, and one of my favourite live acts was playing – Raging Asian Women. Taiko drumming is a traditional Japanese form of performance where musicality and showmanship are both important, and RAW have it down.  The first time I saw them was years ago, at a conference, and I’d had no idea what to expect.  I’d seen and loved Taiko performances before, but nothing prepared me for the power of RAW. By the end of their performance, I had tears streaming down my face – not from sadness, but…

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    Candace 0 Comments

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    Artist Spotlight: Ursidae

    April 9, 2020
    Laila Biali

    Artist Spotlight: Laila Biali

    February 14, 2020

    Artist Spotlight: Aqua Alta / Jenn Grant

    June 19, 2013
  • Artists,  Ontario

    Artist Spotlight: Euphonia

    September 18, 2013 /

    Over the weekend, I got an email from Richard Flohill, inviting myself and a handful of music-lovers out to Lula Lounge for a Monday night PWYC show. I hadn’t heard of the band, Euphonia, but the words Mozart-Mendelssohn-Haydn caught my eye, and Richard’s taste is pretty finely-honed, so I was in. I always feel a little sheepish admitting that I like Classical music; it’s sort-of the last frontier.  People tend to react like you’re putting on airs, as if Classical music were a high-brow art form that only people from a certain generation and income bracket enjoy.  But anyone paying any attention to music history can tell you that Classical…

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    Candace 0 Comments

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    Laila Biali

    Artist Spotlight: Laila Biali

    February 14, 2020

    Artist Spotlight: The Galpines

    April 23, 2020

    Artist Spotlight: Claire Morrison

    January 7, 2014
  • Artists,  Ontario

    Artist Spotlight: Maracatu Mar Aberto

    September 13, 2013 /

    This past weekend was the Cabbagetown Festival, a community event with street vendors, a craft fair, lots of yard sales, food vendors, and music. ((Almost entirely awful cover bands, much to my dismay.  But there were a couple of good acts – read on!))  Luckily enough for me, the whole thing took place right outside my door, so I spent most the two days strolling around, noshing on murtabek and roti, and meeting some of my neighbours.  ((I even met a guy who has a bee hive in his back yard, who sold me a jar of Cabbagetown Gold – illegal bees make the best honey!)) Things were winding down…

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    Candace 0 Comments

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    Elisapie

    Artist Spotlight: Elisapie

    February 7, 2020
    Laila Biali

    Artist Spotlight: Laila Biali

    February 14, 2020

    A short list of women and gender non-conforming Canadian artists

    April 8, 2018
  • Artists,  Ontario

    Artist Spotlight: The 24th Street Wailers

    August 7, 2013 /

    The lineup for the Peterborough Folk Festival was released this past week, and for the first time in seven years, I didn’t do all of the booking. And for the first time in more than a decade, I won’t be working on the festival or even attending, because I’ve got another festival to run here in Toronto. ((Taiwanfest!)) It’s a weird feeling to see things roll along without you, but Nick’s ((PFF’s new Artistic Director!)) doing a great job, and so is Ashley ((PFF’s Executive Director!)) and the rest of the team. One of the bands that I booked  in this year’s lineup is The 24th Street Wailers; ((Full disclosure:…

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    Candace 0 Comments

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    Elisapie

    Artist Spotlight: Elisapie

    February 7, 2020

    Artist Spotlight: Maracatu Mar Aberto

    September 13, 2013
    Witch-Prophet

    Artist Spotlight: Witch Prophet

    June 18, 2020
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We sing on a Secret Frequency

Secret Frequency (formerly Canadian Women Working in Music) is and education and advocacy not-for-profit dedicated to raising the profile of under-represented people within Canada’s music community – women, trans and non-binary folks, racialized and Indigenous people, and more.

We’d like the music community to be as awesome as it pretends to be.  We want it to be a safe, good place to party, to create, and to work.

We’re ready to rock the boat, even if it’s the boat that some of us are sitting in; no organization or individual should be above question or consequences.

If you don’t invite us to the table, we’ll show up anyway, and we’ll bring our own chair.

We produce the annual Canadian Festival Report Card, grading Gender representation on Festival stages, skills workshops, research, and more.  We aim to create initiatives with demonstrable, measurable impact, which are also accessible and modular, designed to be shared and implemented by other organizations.

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